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This study examined the causal relationship between corporate social responsibility and corporate reputation in the telecom industry in Nigeria, and the overall perception about a firm’s past behavior and outcomes from the viewpoint of customers. This study employed a cross-sectional survey research methodology, with a population of 210,782 people picked using a multi-stage sample process and a structured questionnaire to elicit information. The result of the correlation shows that the environmental dimension of corporate social responsibility has a positive significant (p<0.000), and a strong relationship with the corporate reputation (r= 0.844). Based on these findings, the study concluded that MTN held a very good reputation in the eyes of its subscribers. Therefore, the study recommended that MTN Nigeria had to use the environmental dimension of corporate social responsibility critically with the view to improving the perception of stakeholders toward its effort on engaging in corporate social responsible activities in order to enhance its overall corporate reputation.

The quest towards sustainability has continued to gain traction and dominated the frontline of debates globally. This is because the protection of the ecosystem requires the attention of every member of the society and all organisations are expected to comply with the directives of making the global space a better place and more affable for all. Based on these assertions, this study examined greening human resource management practices as a predictor of organisational sustainability among manufacturing firms in Lagos State. The study was anchored on the social exchange theory, ability, motivation and opportunity theory, and stakeholders’ theory respectively. A descriptive style of research design was employed followed by deductive and positivistic research philosophy; the population of the study was 606 and a sample size of 234 was used for the study through the convenience sampling method. Findings revealed that a significant relationship was found between the indicators of greening human resource management practices and components of organisational sustainability. It was concluded that greening human resource management practices can assist in salvaging challenges ravaging the process of sustainability, as HR functions are formidable enough as combatting tools. Therefore, management should prioritise short-listing applicants, who are sustainability-oriented, create a platform for educating employees about sustainability and establish a framework for rewarding employees who are sustainability compliant.

The availability of uninterrupted services from the preferred brand is taking on a new dimension in the global market. With thorough brand descriptions and eye-catching items, social media marketing is hailed as a technological innovation tool that is significantly influencing an organization's ability to retain consumers in the business. The study aims to examine and investigate the effect of social media marketing on consumer retention in fast-moving consumer goods companies in Lagos state. Convenient random sampling procedures were carefully used in the study to administer the questionnaire. 140 elements made up the study's population, and the Raosoft sample size calculator was used to determine the study's 109-element sample size. A questionnaire was used to collect primary data in order to learn more about the present state of the study from the focus population. With a 73.4% response rate, a total of 80 questionnaires were confirmed as being properly completed and useful. The regression analysis (R=0.992, F=2323.188 p= 0.000) proves that the predictors are significant. The findings of the study show that social media marketing predictors have a favorable and substantial impact on customer retention. Therefore, the study came to its conclusion and suggested that Daily Beverage Company management make an effort to choose and implement a suitable social media marketing strategy in order to increase the organization's return on investment.

Women-owned businesses often face challenges accessing markets due to limited access to business networks and the prevalence of gender stereotypes that portray women as incapable of running successful businesses. In light of this, the examination of the relationship between social entrepreneurial traits and the performance of women-owned SMEs in Nigeria is necessary. The study specifically examined the effect of entrepreneurial innovativeness on performance (profitability) of SMEs run by Women in Ibadan, Oyo State. The study also evaluated the role of entrepreneurial risk-taking abilities on performance (profitability) of SMEs run by Women in Ibadan, Oyo State. Descriptive cross-sectional research design was employed to evaluate the relationship between the variables. The study employed frequency percentage counts and inferential statistics to analyse the instrument of the study. As such, the study revealed that there was a negative and not significant relationship between entrepreneurial innovativeness and profitability of SMEs run by Women in Ibadan, Oyo State (r = .006, N= 297, p>.05). On the contrary, the study shows that there was a positive significant relationship between entrepreneurial risk-taking and revenue of SMEs run by Women in Oyo State (r = .341, N= 297, p <.05). Hence, adoption of technology, conduction of risk assessment and feasibility study, update skills and constant synergy between entrepreneurs in same line of business was recommended.

The paper delves into the exploration of factors pertinent to reward management and its impact on employee morale within the context of the Federal College of Agriculture Moor Plantation, Ibadan. Adopting a descriptive survey design, the study focused on a population comprising 1,423 staff members, with a sample size of 312 determined through a sampling size determination formula. Data collection employed a questionnaire as the primary instrument. The analysis utilized descriptive statistics, including frequency counts, simple percentages, mean, and standard deviation. Additionally, inferential statistics, specifically multiple regression analysis, were applied to test hypotheses at a significance level of 0.05. The findings uncovered that reward management significantly influenced employee morale in the Federal College of Agriculture, Moor Plantation, Ibadan, and also had an impact on employee morales. The results further revealed a significant influence of reward management on employee morale, substantiated by statistical analysis (F(1, 30) = 4.409; p < 0.05). The abstract concludes that rewards serve as motivational tools, enhancing employee performance, provided the adopted strategies align with employees' needs. The recommendation emphasizes the importance for the management of the Federal College of Agriculture, Moor Plantation, Ibadan to engage their staff with adequate motivation to foster enhanced productivity.