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This study investigates how digital marketing can help foster sustainable SMEs in a few business areas in Lagos state, Nigeria. In most nations, SMEs have the potential to be the main forces behind economic growth that is sustainable. Most small businesses in developing nations have worked hard over the span of time to develop their businesses consistently with novel concepts, but evidence suggests that their lack of adoption of a comprehensive digital marketing strategy, among other factors, has resulted in low marketing performance. The study's theoretical framework is the diffusion of innovation theory which explains the rate at which innovation spreads. For this study, a sample size of 162 respondents was purposefully chosen. Only small and mediumsized enterprises in the study area possessing an online presence comprised the research population. The quantitative research design method was used for this investigation. Using the relevant statistical tools of IBMSPSS software, version 25, the obtained data were verified and analyzed. The results of this study showed that the degree of sales growth of SMEs is significantly impacted by whether or not digital marketing methods are adopted. In order to satisfy their specific company needs and position themselves to benefit from the worldwide developments in the industrial sector, businesses in Nigeria are advised to acquire the necessary knowledge of and practice in digital marketing which will help improve sales and ensure sustainability.