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  • October 16, 2023 15:45 Category Business Management ID: 670e5f1c-9d8... Edition

    Corporate Social Responsibility And Corporate Reputation Among Customers Of Telecommunication Services In Bauchi

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    434 days ago on Monday at 15:45

    Submitted By: Adedayo Akeem Musari

    Author(s): Murtala Habibu Wasilu Suleiman Inuwa Mohammed L.

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    Business Management


    This study examined the causal relationship between corporate social responsibility and corporate reputation in the telecom industry in Nigeria, and the overall perception about a firm’s past behavior and outcomes from the viewpoint of customers. This study employed a cross-sectional survey research methodology, with a population of 210,782 people picked using a multi-stage sample process and a structured questionnaire to elicit information. The result of the correlation shows that the environmental dimension of corporate social responsibility has a positive significant (p<0.000), and a strong relationship with the corporate reputation (r= 0.844). Based on these findings, the study concluded that MTN held a very good reputation in the eyes of its subscribers. Therefore, the study recommended that MTN Nigeria had to use the environmental dimension of corporate social responsibility critically with the view to improving the perception of stakeholders toward its effort on engaging in corporate social responsible activities in order to enhance its overall corporate reputation.